Feb
26
2010
0

The Olympics & VISA (& Morgan Freeman)

Aug
25
2009
0

Too Agressive with your Prospects?

This is a funny commercial that I thought was going to have the punchline “Are you Over-marketing to your current customers” or “Too Aggressive with your Prospects?”  but instead it turned out to be a ad for a bank.


Find more videos like this on AdGabber

Written by LP in: Business, Marketing | Tags: , , ,
Jul
06
2009
0

Best Landing Page of 2009

If you work in marketing, an advertising agency, or just a smaller marketing team, take note at Eloqua’s landing page.  I have never seen a B2B company do lead generation with such style.  I would watch this piece over and over just for the entertainment value.
 

Posted via email from OverLinked

Jul
06
2009
0

E-Mail Marketing Open and Click-Through Rates – eMarketer

This emarkter article had some great statistics on open and click rates per industry (or audience).

Initially what stood out are the large absolute percentages in the Retail and Travel industries. Retail having around 8% click throughs contrasted with the 2-3% overall, but makes sense that if a customer has opted in to a brand’s email newsletter, they are “die-hard” fans of the brand and want to interact with the brand and/or to take advantage of emailed specials. Similar reasoning with the travel industry, there are likely audience members (like me) who are on travelzoo’s email list to find bargains on vacations and the like. The prospect of traveling is also inherently more exciting than, say, an email message sent by a wholesale-distribution company.

One surprise in the Computer/internet industry was that smaller lists did better overall than larger ones on clicks (7.2% on a

Posted via web from OverLinked

May
14
2009
0

Why Focus Groups Fail Customers and Companies

Let’s say a company is in the business of making plastic drinking cups for children. While on the surface this may sound like a trivial matter, it is not, as anyone with children knows. The right drinking cup can play a leading role in getting a child to sleep and making mealtime a relatively peaceful endeavor. Traditional customer focus groups bring a group of customers together and place two cups on the table. They ask the customers, “Which cup do you prefer?” The customer will then pick a cup. But that doesn’t mean either cup is the best cup for them. Maybe the customer needs a cup with a straw. But the company didn’t take the time to think about the customers’ life. In the absence of getting what was right, the customer picked what was available.

This is a great article about the use of focus groups to try to determine consumer preference. Sometimes, the way you ask someone a question determines their answer. It’s very hard (but essential) to step outside of the box and rethink the approach. It’s almost like you have to disregard your own product entirely, and focus on the customers “lifestyle” or “business environment” and once you have a firm grasp on that – you can overlay a product/service and find the ways it fits, and more importantly , the ways it does not fit.

This will give direction toward product enhancements and improvements that will be true steps forward in innovation.

Posted via web from OverLinked

Apr
23
2009
0

Little Known Marketing Fact

Some may know this – some may not, but it even surprised me:
 
Each dollar spent on direct marketing yields, on average, a return on investment of $11.69, versus ROI of $5.24 from non-direct marketing expenditures.
 
 
 

Posted via email from OverLinked

Written by LP in: Business | Tags: ,
Apr
16
2009
0

Audi moves. BMW Trumps. At least in Marketing

lushvuitton:  nate-the-great:  courtneyness:  lickystickypicky:  Be careful what you wish for.BMW made a clever move here with it’s billboard next to Audi’s.(but because of sentimental reasons I prefer Audis….always) oooooh- clever! I wish I was on that advertising team  that’s awesome

Posted via email from OverLinked

Written by LP in: Business, Marketing | Tags: , , , ,
Apr
01
2009
0

Google Me business card template

 

http://www.pleaseenjoy.com/project.php?cat=4&subcat=&pid=112&navpoint=1#

Posted via email from OverLinked

Written by LP in: Business, Marketing | Tags: , ,
Mar
19
2009
0

Can Marketers Use the “Data Minimization” Approach?

Peter Fader, Professor of Marketing at the Wharton School, puts forth a “data minimization” approach for companies arguing that the histograms you can infer from doing more basic one time analyses, is more cost effective approach to marketing.  It’s an interesting argument as it hones in on 1-to-1 marketing’s achilles heel, that of the relative ROI of 1-to-1 compared to the organizational investment required to realize this marketer’s dream.  While it’s true that 1-to-1 messaging is difficult and expensive for most companies right now, there is a greater long term disadvantage to “throwing away” historical customer purchase data.  True, credit card & billing data are a risk for an organization to house and guard, but this information can safely be stripped without having an impact on order level or purchase history.  Also, the cost and complexity of safely storing customer data is coming down greatly.  Well thought out data security policies can guard marketing & IT teams from mistakes, as long as the policy is carried out regularly (archive data offsite, secured & detached from external networks).
 
 
Think about the danger of not having access to your customer data – what if the histograms that you produced in the early part of the year, prove to be fine for a time, but you’d like to compare the effectiveness of this model against one that your team put forth.  You’d have to wait 6+ months to aggregate enough data for the second model to show itself worthy, but not if you’d have simply kept access to the data. 
 
For smaller companies, however, this may be a good option – but only if there’s a high hacking risk and lack of technology support internally.  It’s better to reduce risk at that point than to save data for a rainy day – if you don’t have a current plan of using your customer data for marketing activities in the next 6 months, then it will not likely be of use anyway.

Posted via email from OverLinked

Mar
01
2009
0

Dairy Queen’s Blogging Strategy

What’s the ultimate bait for a blogger?  A Strawbery Vanilla Sundae with Hot Fudge and Nuts on top.  Well, that and a dollar menu burger.

imagebamDairy Queen has launched a very clever campaign rewarding bloggers for their time and effort thinking about the new DQ menu – a reward off of their dollar menu.  Looking at the announcement page, there are alot of comments by hungry bloggers.  However,  I’d like to see how impactful this is in the long term.  How much traffic can be attributed to these blog posts?  Looking at the posts, I wonder how many people go to “get-free-stuff.info” for their restaurant choices?  Anyway, their traffic doesn’t seem too impressive;)

Good luck, DQ, but congrats on a very clever , very low cost marketing campaign.

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