OverLinked

Apr
29
2010

0

Make your business stand out by messing up your email delivery

Every once in a while you need to chuckle at an email marketing message that could have been better. Mozeo’s a good mobile marketing company, but someone messed up a bit when sending out this email, with at least 4 -5 inches of whitespace at the top of the email. I almost deleted it after realizing that I had to scroll down twice just to find the first image/ text…

I am using Outlook – not an obscure client to design for. A good reminder that testing to mutliple email clients is definitely a good idea before hitting send.

Jul
06
2009

0

E-Mail Marketing Open and Click-Through Rates – eMarketer

via emarketer.com

This emarkter article had some great statistics on open and click rates per industry (or audience).

Initially what stood out are the large absolute percentages in the Retail and Travel industries. Retail having around 8% click throughs contrasted with the 2-3% overall, but makes sense that if a customer has opted in to a brand’s email newsletter, they are “die-hard” fans of the brand and want to interact with the brand and/or to take advantage of emailed specials. Similar reasoning with the travel industry, there are likely audience members (like me) who are on travelzoo’s email list to find bargains on vacations and the like. The prospect of traveling is also inherently more exciting than, say, an email message sent by a wholesale-distribution company.

One surprise in the Computer/internet industry was that smaller lists did better overall than larger ones on clicks (7.2% on a

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