The Direct Mail Advertising Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, such as Japan, China, India, Russia, Canada, Mexico, Brazil, Argentina, UK, France, Germany, Italy and U.S.. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment and estimates on up to 10 sub-industries, including mailing services, mailing list services and brokers.
Great resource for those interested in the direct mail industry. I’d be interested to learn how much India is shaping up as a national market. From what I have read, the Indian market is poised to increase both due to the mix of democracy and niche social groups. This could mean that more niche communications will be desired. This could have both online and offline components that ramp up.
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