What’s the ultimate bait for a blogger? A Strawbery Vanilla Sundae with Hot Fudge and Nuts on top. Well, that and a dollar menu burger.
Dairy Queen has launched a very clever campaign rewarding bloggers for their time and effort thinking about the new DQ menu – a reward off of their dollar menu. Looking at the announcement page, there are alot of comments by hungry bloggers. However, I’d like to see how impactful this is in the long term. How much traffic can be attributed to these blog posts? Looking at the posts, I wonder how many people go to “get-free-stuff.info” for their restaurant choices? Anyway, their traffic doesn’t seem too impressive;)
Good luck, DQ, but congrats on a very clever , very low cost marketing campaign.
