Morgan Freeman’s New Olympics Commercial – watch more funny videos
Apr
01
2009
01
2009
2009 Worldwide Direct Mail Advertising Industry Report – Market Research Reports – Research and Markets
The Direct Mail Advertising Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, such as Japan, China, India, Russia, Canada, Mexico, Brazil, Argentina, UK, France, Germany, Italy and U.S.. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment and estimates on up to 10 sub-industries, including mailing services, mailing list services and brokers.
Great resource for those interested in the direct mail industry. I’d be interested to learn how much India is shaping up as a national market. From what I have read, the Indian market is poised to increase both due to the mix of democracy and niche social groups. This could mean that more niche communications will be desired. This could have both online and offline components that ramp up.
Posted via web from OverLinked
Mar
16
2009
16
2009
“Targeted” is not a theme, it’s a necessity
The winterberry group is now seeing a trend that we have seen for a while. That marketers are requiring more specialized, focused campaigns that take advantage of a more personal approach to niche groups. Some companies have already built tools to focus marketing on targeted messaging, others will have to catch up.
The white paper outlines six trends that took hold in 2008 and another three that are expected to continue defining the role of direct mail in 2009. Expected 2009 trends include:
- Recession forces decrease in spending
- Volumes fall as mailers seek efficiencies
- Production sector in crisis
- New demand for data, analytics, multichannel
- Mail emerges as ideal complement to digital
- “Green” practices fluctuate in importance
- End of untargeted, high-volume campaigns
- New marketing automation technologies applied
- Postal Service as the principal mail delivery channel compromised
Posted via email from OverLinked
