OverLinked

SocialOomph vs. TweetAlarm

LP — Wed, 10 Mar 2010 15:53:11 +0000

I have to monitor our brand for my job, and one of the tools that I use are the twitter keword alert emails. I tried out a few a few weeks ago, but the only few that stuck out in the richness of features were Social Oomph and Tweet Alarm. After monitoring our brand for a while, I’m noticing that another facet to the “best twitter monitoring service” goes to the one who finds a given tweet out there in the twittersphere and lets me know about it fastest.

I’d have to say after having watching various instances of this, that the clear winner so far is SocialOomph. I receive email alerts from socialoomph a full 24 hours faster than TweetAlarm. Now that being said, I think Social Oomph could use a redesign, their website is hard to understand in some places, and the keyword feature is definitely hidden in their interface. TweetAlarm on the other hand has an extremely simple interface and I like the ability to filter out tweets from certain users (useful for brand monitoring). However, I have noticed that tweet alarm doesn’t pick up some tweets on a particular keyword, and I’m not sure why that is as of yet. The only thing I can tell on some of the emails is that there is a comma after our brand name on some of the “missing” tweets, so that may be throwing off the keyword matching.

So in essence wading through the complex interface of SocialOomph is definitely worth it,

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SocialOomph vs. TweetAlarm

LP — Wed, 10 Mar 2010 15:42:40 +0000

So in essence wading through the complex interface of SocialOomph is definitely worth it,

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SocialOomph vs. TweetAlarm

LP — Wed, 10 Mar 2010 15:37:09 +0000

So in essence wading through the complex interface of SocialOomph is definitely worth it,

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The Olympics & VISA (& Morgan Freeman)

LP — Fri, 26 Feb 2010 16:47:20 +0000

Morgan Freeman’s New Olympics Commercial – watch more funny videos

Wasted banner ads?

LP — Thu, 04 Feb 2010 15:59:30 +0000

I was on slideshare today and noticed a peculiar phenomenon – one that I have seen in the past but only on smaller blogs/websites. Essentially it was 1 particular ad, repeated several times in close proximity to one another. In my mind this is a complete waste of advertising spend. Well, maybe not a complete waste, but the fact that the left hand ad is repeated twice is very distracting visually, and it compels me NOT to look at the ad. A better effect would just to use the “skyscraper” ad format.

But at least Google is making money.

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Wasted banner ads?

LP — Thu, 04 Feb 2010 15:53:58 +0000

But at least Google is making money.

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Customer Feedback Providers & the new Art of Stories

LP — Mon, 25 Jan 2010 19:36:23 +0000

A good article on Conversation Agent outlined some very important trends that are both around stories: one an internal story needed to shape your own business’ strategy, and the other a need to grasp the old art of storytelling.

Looking at emerging trends:

Customer experience will be more important than ever — we outlined a few areas to consider above. To those, I’ll add the importance of the role of the community manager to represent brand experience.

Storytelling will evolve – location will become a key component; the speed at which stories are developed is crucial; and above all, emotional connections matter — you cannot fabricate, push, or coerce emotional connection.

While most may know that we should be focusing on a customer’s experience, few companies have adopted this into their internal processes to the extent that they should. Customer’s experiences should fuel the development of products, processes and communication. Many of us have been in meeting after meeting where opinions are levied, but no customer sentiment is aggregated.

Fortunately, there are a few tools that are emerging that will help us deal with these challenges. Among the new tools, Get Satisfaction (focuses on providing an idea/suggestion aggregation tool), is one of the most attractive in crowd sourcing your companies’ future direction. On the web/usability side, there’s UserTesting.com , Userfly, or the IT favorite, Silverback. All allow you to get first hand accounts at what the average user thinks about your website or web order process. Some of these even have extremely low cost payment structures.

The hard part will be getting people to agree that you should be designing around customers – oddly, enough.

The second bullet point addresses an interesting shift in the marketing landscape. “Broadcast” and “Communications Plan” has been replaced by an idea of Storytelling. An age old artform that needs new stars. In the age of twitter and facebook, the art of the story may be somewhere in between “the hook” (why someone should tune in – in 140 characters or less) and “the shocker” – content that was created citizen journalist style, that has information that no one else has. Intelligence is a natural resource. It’s scarce, but present. Now it’s time to mine it.

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How many Yelps (or FourSquares) do we need?

LP — Mon, 18 Jan 2010 22:05:29 +0000

There’s been a spate of new apps out that use twitter for promotion of certain activities (like visiting a brick and mortar store). If you haven’t heard about FourSquare, then you should check them out. But now that Yelp is doing something very much like FourSquare, I wonder how many websites will follow in this vein. If Yelp’s done it, then CitySearch, Google Local, Yahoo Local, and every newspaper out there may wake up to the viability of this type of application. Urging users/consumers to “tweet out” their patronage of every place they visit. If this happens, then we’ll see a mjaor backlash against these types of services.

Already Simon Sage said on IntoMobile that he’d unfollow “a whole lot of people”. My sentiments exactly. There needs to be a way to filter the “types” of messages received. Linked in has this problem which I’ve recently commented on. But really all major social networks could take a lesson from Facebook which allows blocking of certain “application” based messages. So having discovered this, I no longer get Mafia Wars Facebook status updates (thank heavens!).

Twitter, Facebook (and even maybe SMS/Cell providers) should take note of the benefits of filters.

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How many Yelps (or FourSquares) do we need?

LP — Mon, 18 Jan 2010 21:59:54 +0000

Twitter, Facebook (and even maybe SMS/Cell providers) should take note of the benefits of filters.

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Are you Spamming your Network

LP — Fri, 15 Jan 2010 19:10:58 +0000

I read a great thread on TED (the linked in group) that explored the concept of idea vs. implementation – but one response caught my eye and in my mind epitomizes the problems some people out there (including executives) are having in regards to interacting in social media.

Which response below do you think “interests” people the least?

In what ways might you be doing the same thing – in the networks you inhabit, the networking functions you go to , and the conversations you have (offline or on)?

See and download the full gallery on posterous

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