Apr
20
2009
0

Social Media as a profession

Some corporations are testing out the functionality of a social media oriented position within the larger marketing organization.  This is what Pizza Hut is doing this summer, and they’ll probably be monitoring the metrics of their position and their following on Twitter in the coming months to see the impact of this person’s work on their social media profiles/ branding.
 
 

Posted via email from OverLinked

Written by in: Blogging,Business,Marketing | Tags: , ,
Mar
01
2009
0

Dairy Queen’s Blogging Strategy

What’s the ultimate bait for a blogger?  A Strawbery Vanilla Sundae with Hot Fudge and Nuts on top.  Well, that and a dollar menu burger.

imagebamDairy Queen has launched a very clever campaign rewarding bloggers for their time and effort thinking about the new DQ menu – a reward off of their dollar menu.  Looking at the announcement page, there are alot of comments by hungry bloggers.  However,  I’d like to see how impactful this is in the long term.  How much traffic can be attributed to these blog posts?  Looking at the posts, I wonder how many people go to “get-free-stuff.info” for their restaurant choices?  Anyway, their traffic doesn’t seem too impressive;)

Good luck, DQ, but congrats on a very clever , very low cost marketing campaign.

Written by in: Blogging,Business,Marketing | Tags: , , , ,

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