Jul
29
2010
0

Apple Batteries?

 
 

Apple’s making batteries.  What is Apple going to do next?  Car radios? (oh yeah they have).  Flashlights? (oh yeah they have). Well, if they start making baby food please let me know, as I am sure it will be head and shoulders above all the other baby food on the market.

 

If I could make some suggestions Apple, consider the following industries desperately in need of modernization: Automobiles, Garments, & Window treatments (they were surprisingly expensive when I first bought my house).

Written by LP in: Business |
Jul
19
2010
0

A burger at the end of the tunnel

There was a very good article about the relative cheapness of food in the U.S. and also perhaps makes an intonation on how the U.S. might be weathering the global recession compared to the rest of the world.  From Dr. Perry’s blog:
 
And compared to other countries, there’s no other place on the planet that has cheaper food than the U.S. (2008 data here). The 5.5% of disposable income that Americans spend on food at home is less than half the amount of income spent by Germans (11.4%), the French (13.6%), the Italians (14.4%), and less than one-third the amount of income spent by consumers in South Africa (20.1%), Mexico (24.1%), and Turkey (24.5%), which is about what Americans spent DURING THE GREAT DEPRESSION, and far below what consumers spend in Kenya (45.9%) and Pakistan (45.6%). 

So when considering how this recession is emotionally or physically affecting us (in economic terms), it’s impact is less dramatic in the U.S. just based on the economies of scale and mechanized agriculture that we have built up over the past 30 years. This, and the U.S.’ status as the consumer of last resort, means that it gets food stocks that other countries may not immediately get offered.  While the morality of this or any macro economic global decision can be debated, what cannot be debated is that while many in the U.S. are unemployed or underemployed, it affects the psyche & savings accounts more than the stomach.

 

Written by LP in: Business |
May
13
2010
0

Microsoft & Telenovelas. It might work…

Written by LP in: Marketing, Tech | Tags: , ,
Apr
29
2010
0

Make your business stand out by messing up your email delivery

Every once in a while you need to chuckle at an email marketing message that could have been better. Mozeo’s a good mobile marketing company, but someone messed up a bit when sending out this email, with at least 4 -5 inches of whitespace at the top of the email.  I almost deleted it after realizing that I had to scroll down twice just to find the first image/ text…
I am using Outlook – not an obscure client to design for. A good reminder that testing to mutliple email clients is definitely a good idea before hitting send.

Apr
28
2010
0

Facebook is leaving Google in the dust

There was a startling statistic on imedia connection today, and it reported that Facebook has surpassed Google in it’s share of all web traffic.  The reason?  Of course the addictive, interactive nature of facebook and the nature itself: a informal place for friends, with minimal distractions other than facebook’s own ways to interact.
Google should be concerned.

Written by LP in: Business, Marketing, Tech | Tags: , ,
Apr
27
2010
0

People should be replying to your marketing emails

A company called SendGrid has a great idea that they may be able to monopolize to increase their marketshare in the Email Service Provider space.  Namely, it’s using a very open set of API’s to enable email sends.  This may not itself be unique, but this combined with the idea that people on your opt-in marketing email list should ideally reply to an initial email to confirm that they want to be on the list, does two great things:

1)  It is a double opt-in method, assuring you’re using a gold standard in email marketing privacy practices

2)  Because people reply to your email, it adds them to their whitelist (especially in yahoo and gmail), which increases your overall deliverability

More email service providers may take a note from this overall approach.  It results in happier subscribers, and when you arm your marketers with better analytics (increased deliverability), they’re happier as well.

Written by LP in: Business |
Mar
10
2010
0

SocialOomph vs. TweetAlarm

I have to monitor our brand for my job, and one of the tools that I use are the twitter keword alert emails.  I tried out a few a few weeks ago, but the only few that stuck out in the richness of features were Social Oomph and Tweet Alarm. After monitoring our brand for a while, I’m noticing that another facet to the “best twitter monitoring service” goes to the one who finds a given tweet out there in the twittersphere and lets me know about it fastest. 

I’d have to say after having watching various instances of this, that the clear winner so far is SocialOomph. I receive email alerts from socialoomph a full 24 hours faster than TweetAlarm. Now that being said, I think Social Oomph could use a redesign, their website is hard to understand in some places, and the keyword feature is definitely hidden in their interface. TweetAlarm on the other hand has an extremely simple interface and I like the ability to filter out tweets from certain users (useful for brand monitoring). However, I have noticed that tweet alarm doesn’t pick up some tweets on a particular keyword, and I’m not sure why that is as of yet. The only thing I can tell on some of the emails is that there is a comma after our brand name on some of the “missing” tweets, so that may be throwing off the keyword matching.

So in essence wading through the complex interface of SocialOomph is definitely worth it,

Posted via email from Overlinked

Written by LP in: Business |
Mar
10
2010
0

Best Free Online Tools for Web Development

This is mostly for all you web developers out there who are always in search of the best free tools. Of course Google grants us alot of free tools that aren’t on this list (like analytics), but the list does cover some cool web apps like mockingbird and kuler, which I’ve talked about before.  I did not know about toggl (time tracking) and pingdom (page load testing).

Especially cool is BrowserShots, which allows you to check  your website’s cross-browser compatibility.

Posted via email from Overlinked

Written by LP in: Business |
Feb
26
2010
0

The Olympics & VISA (& Morgan Freeman)

Feb
04
2010
0

Wasted banner ads?

I was on slideshare today and noticed a peculiar phenomenon – one that I have seen in the past but only on smaller blogs/websites.  Essentially it was 1 particular ad, repeated several times in close proximity to one another.  In my mind this is a complete waste of advertising spend. Well, maybe not a complete waste, but the fact that the left hand ad is repeated twice is very distracting visually, and it compels me NOT to look at the ad. A better effect would just to use the “skyscraper” ad format. 

But at least Google is making money.

Posted via email from Overlinked

Written by LP in: Business |

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