Apr
29
2010
0

Make your business stand out by messing up your email delivery

Every once in a while you need to chuckle at an email marketing message that could have been better. Mozeo’s a good mobile marketing company, but someone messed up a bit when sending out this email, with at least 4 -5 inches of whitespace at the top of the email.  I almost deleted it after realizing that I had to scroll down twice just to find the first image/ text…
I am using Outlook – not an obscure client to design for. A good reminder that testing to mutliple email clients is definitely a good idea before hitting send.

Apr
28
2010
0

Facebook is leaving Google in the dust

There was a startling statistic on imedia connection today, and it reported that Facebook has surpassed Google in it’s share of all web traffic.  The reason?  Of course the addictive, interactive nature of facebook and the nature itself: a informal place for friends, with minimal distractions other than facebook’s own ways to interact.
Google should be concerned.

Written by in: Business,Marketing,Tech | Tags: , ,
Apr
27
2010
0

People should be replying to your marketing emails

A company called SendGrid has a great idea that they may be able to monopolize to increase their marketshare in the Email Service Provider space.  Namely, it’s using a very open set of API’s to enable email sends.  This may not itself be unique, but this combined with the idea that people on your opt-in marketing email list should ideally reply to an initial email to confirm that they want to be on the list, does two great things:

1)  It is a double opt-in method, assuring you’re using a gold standard in email marketing privacy practices

2)  Because people reply to your email, it adds them to their whitelist (especially in yahoo and gmail), which increases your overall deliverability

More email service providers may take a note from this overall approach.  It results in happier subscribers, and when you arm your marketers with better analytics (increased deliverability), they’re happier as well.

Written by in: Business |

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