Something that many of us in the advertising space have been saying for a while now… that brands need to spend hard in a recession to distance and define themselves as the economy recovers. Those that run & hide with their budgets will see their bottom lines shrink accordingly. Ad Age is now rewarding those brands that have adopted this proactive recession strategy, naming Hyundai and Wal-Mart as the top brands in their Marketer of the Year 2009 awards.
Now, will the rest of the economy wake up?
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