The reason why your campaign’s a failure is because you’re not saying anything that your customers haven’t already heard before, from 101 other sources, who’ve been in the social mediasphere a lot longer than you have. So why should your customers bother? Many companies are frightened of humanizing their organization, yet that’s exactly what successful blogs and social media are about: removing the anonymity. People like to interact with people, not entities. Social media allows them to do that. However, if all you do is tell your audience what you want them to hear, rather than what they want to know, you’ve lost the game. Social media is about your customers driving the conversation, not you.
via blog.kexino.com
In a nutshell, Gee has described the shift in perspective that CEO’s and CMO’s have yet to make when advertising in or around social media. His post title, “Your Customers Don’t Care”, is a refreshing look at the reality of advertising a brand with the old mentality. Yes, you can use your old tools, but your mentality needs to shift. Adding kexino to my blog reader now…
Posted via web from OverLinked
