A new report from Magna, an advertising forecaster widely watched in the biz, predicts that while this year revenues will fall about 14.5 percent for the year, in 2010 they’ll fall just two percent, and revenue growth will resume in the second half of 2011. It sounds modest, but that’s welcome news since advertising is currently suffering its worst slump since the Great Depression.
via open.salon.com
Interesting prediction about the advertising “slump” – I see that certain segments are already making small gains forward. In particular those recession resistant industries are making investments right now, such as 7-11 expanding with large purchases of lots for future stores. These investments in capability will need investments in marketing & advertising to bring people in the doors. A return is close at hand.
Posted via web from OverLinked
