In the days ahead, managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them, but these favors will be different: they will be what Hyatt Hotels’ C.E.O., Mark Hoplamazian, has called “random acts of generosity,” like unexpectedly picking up the tab for your hotel-bar drinks or hotel-spa massage. “Random” seems slightly off as a description, in that Hoplamazian announced this pending outburst of hospitality, and the months of consumer research that preceded it, in a guest post on a USA Today business-travel blog. But the idea is that the unexpected nature of the gifts will leave the customer not just pleased but also grateful. Gratitude is a powerful, and potentially quite profitable, emotion to inspire.
via nytimes.com
We see this “generosity as a business strategy” at work in and around social media. If you’ve ever seen a reply come in through twitter regarding one of your posts, it is likely someone just trying to help you find what you’re looking for – in hopes that you follow, friend, or just reply back to them. Many people (and brands) are now using a strategy of altruism online to build up a brand’s reputation as a do-gooder. Finally, perhaps, the nice guy does win…
Posted via web from OverLinked
