Feb
04
2010
0

Wasted banner ads?

I was on slideshare today and noticed a peculiar phenomenon – one that I have seen in the past but only on smaller blogs/websites.  Essentially it was 1 particular ad, repeated several times in close proximity to one another.  In my mind this is a complete waste of advertising spend. Well, maybe not a complete waste, but the fact that the left hand ad is repeated twice is very distracting visually, and it compels me NOT to look at the ad. A better effect would just to use the “skyscraper” ad format. 

But at least Google is making money.

Posted via email from Overlinked

Written by LP in: Business |
Feb
04
2010
0

Wasted banner ads?

I was on slideshare today and noticed a peculiar phenomenon – one that I have seen in the past but only on smaller blogs/websites.  Essentially it was 1 particular ad, repeated several times in close proximity to one another.  In my mind this is a complete waste of advertising spend. Well, maybe not a complete waste, but the fact that the left hand ad is repeated twice is very distracting visually, and it compels me NOT to look at the ad. A better effect would just to use the “skyscraper” ad format. 

But at least Google is making money.

Posted via email from Overlinked

Written by LP in: Business |
Jan
25
2010
0

Customer Feedback Providers & the new Art of Stories

A good article on Conversation Agent outlined some very important trends that are both around stories: one an internal story needed to shape your own business’ strategy, and the other a need to grasp the old art of storytelling.

Looking at emerging trends:

  • Customer experience will be more important than ever — we outlined a few areas to consider above. To those, I’ll add the importance of the role of the community manager to represent brand experience.
  • Storytelling will evolve – location will become a key component; the speed at which stories are developed is crucial; and above all, emotional connections matter — you cannot fabricate, push, or coerce emotional connection.
While most may know that we should be focusing on a customer’s experience, few companies have adopted this into their internal processes to the extent that they should.  Customer’s experiences should fuel the development of products, processes and communication. Many of us have been in meeting after meeting where opinions are levied, but no customer sentiment is aggregated.

Fortunately, there are a few tools that are emerging that will help us deal with these challenges.  Among the new tools, Get Satisfaction (focuses on providing an idea/suggestion aggregation tool), is one of the most attractive in crowd sourcing your companies’ future direction.  On the web/usability side, there’s  UserTesting.com , Userfly, or the IT favorite, Silverback.  All allow you to get first hand accounts at what the average user thinks about your website or web order process. Some of these even have extremely low cost payment structures.

The hard part will be getting people to agree that you should be designing around customers – oddly, enough.

The second bullet point addresses an interesting shift in the marketing landscape.  “Broadcast” and “Communications Plan” has been replaced by an idea of Storytelling. An age old artform that needs new stars.  In the age of twitter and facebook, the art of the story may be somewhere in between “the hook” (why someone should tune in – in 140 characters or less) and “the shocker” – content that was created citizen journalist style, that has information that no one else has. Intelligence is a natural resource. It’s scarce, but present. Now it’s time to mine it.

Posted via email from Overlinked

Written by LP in: Business |
Jan
18
2010
0

How many Yelps (or FourSquares) do we need?

There’s been a spate of new apps out that use twitter for promotion of certain activities (like visiting a brick and mortar store).  If you haven’t heard about FourSquare, then you should check them out.  But now that Yelp is doing something very much like FourSquare, I wonder how many websites will follow in this vein.  If Yelp’s done it, then CitySearch, Google Local, Yahoo Local, and every newspaper out there may wake up to the viability of this type of application.  Urging users/consumers to “tweet out” their patronage of every place they visit. If this happens, then we’ll see a mjaor backlash against these types of services. 

Already Simon Sage said on IntoMobile that he’d unfollow “a whole lot of people”.  My sentiments exactly. There needs to be a way to filter the “types” of messages received.  Linked in has this problem which I’ve recently commented on.  But really all major social networks could take a lesson from Facebook which allows blocking of certain “application” based messages.  So having discovered this, I no longer get Mafia Wars Facebook status updates (thank heavens!).

Twitter, Facebook (and even maybe SMS/Cell providers) should take note of the benefits of filters.

Posted via email from Overlinked

Written by LP in: Business |
Jan
18
2010
0

How many Yelps (or FourSquares) do we need?

There’s been a spate of new apps out that use twitter for promotion of certain activities (like visiting a brick and mortar store).  If you haven’t heard about FourSquare, then you should check them out.  But now that Yelp is doing something very much like FourSquare, I wonder how many websites will follow in this vein.  If Yelp’s done it, then CitySearch, Google Local, Yahoo Local, and every newspaper out there may wake up to the viability of this type of application.  Urging users/consumers to “tweet out” their patronage of every place they visit. If this happens, then we’ll see a mjaor backlash against these types of services. 

Already Simon Sage said on IntoMobile that he’d unfollow “a whole lot of people”.  My sentiments exactly. There needs to be a way to filter the “types” of messages received.  Linked in has this problem which I’ve recently commented on.  But really all major social networks could take a lesson from Facebook which allows blocking of certain “application” based messages.  So having discovered this, I no longer get Mafia Wars Facebook status updates (thank heavens!).

Twitter, Facebook (and even maybe SMS/Cell providers) should take note of the benefits of filters.

Posted via email from Overlinked

Written by LP in: Business |
Jan
15
2010
0

Are you Spamming your Network

I read a great thread on TED (the linked in group) that explored the concept of idea vs. implementation – but one response caught my eye and in my mind epitomizes the problems some people out there (including executives) are having in regards to interacting in social media.

Which response below do you think “interests” people the least? 

In what ways might you be doing the same thing – in the networks you inhabit, the networking functions you go to , and the conversations you have (offline or on)?

Posted via email from Overlinked

Written by LP in: Business |
Dec
29
2009
0

Humor as an icebreaker

Marketing teams all around think about social media and sales as a series of tools.  But this banner by kinko’s reminds us that sales is just an opportunity. It’s an opportunity to impress a customer and reveal that companies are made up of more than just a brand.  They are made of people – and sometimes – people with a sense of humor.

When it comes down to it, who would you rather buy from?  A “negotiator” or a friend who knows how to crack a few jokes?

Photo

Posted via email from Overlinked

Written by LP in: Business |
Dec
07
2009
0

India’s Pledge To Cut Back On Emissions – A Qualitative View on Economic Development?

Obama’s decision to attend the close of negotiations instead came a day after India pledged to reduce emissions by 20-25 per cent by 2020.

The world’s fifth largest emitter, India previously said that it would primarily protect its economic interests during the summit, and that a binding agreement was unlikely in Copenhagen.

Much like China, India has said in the past that they would not be “taking the lead” in the reduction of emissions (and other environmental regulations within the country), unless much ground was made by the U.S. and other members of the G8. The reason given was that any policy created or regulations passed that placed any undue hardships on their large enterprises would slow economic growth, and would put India in a competitive disadvantage. This has been a convincing argument, and one that many U.S. politicians have had trouble rebutting. The simple truth is that the U.S. has gained from bounding economic development based on a 1950’s style coal & petroleum powered economy. The Indian government reading their history textbooks again, pause when asked to suddenly “take the lead” in environmental initiatives.

So does India’s new attitude mean a “quality of life” attitude toward economic development or did a spate of Environmentalists suddenly get elected in the higher eschelons of India’s government? Or is it simply a Bishop’s move laterally, to gain worldwide recognition – after all, it’s only the most developed countries that “take the lead” in environmental initiatives, right?

It may be a blend of all of the above, after all, it’s a new world where the Dollar may not be pegged up much longer. It’s India’s game to lose right now as China and Russia rev’s up their engines and are competing more closely for MNC’s global contracts. The story of the United States in the better part of the twentieth century was held up for sure, by coal & non-green regulations, but India and China also are reading the latest chapter in that story – that of Los Angeles’.

Not just L.A., but Mexico City and every other major city that has made a land grab for being a super regional hub. They are learning that economic development in their bleeding edge cities who not regulated in the least, may look physically & atmospherically, like the “cancerous” cities of the developed world.

Possibly beyond this, the latest reports of global catastrophe’s based on increasing use of rough energy sources also make a dent in the politics of the developing world. This should really be the only argument worth having. But at the very least, a view of a country’s economy based on more than GDP, should be entertained in and around New Delhi. India has a breathtaking history of enlightenment, but it’s really the vision inspired by India’s economic & political leaders painting India’s identity in 10 to 50 years that would do the most good globally – and the latest news out of Copenhagen is an indication of this positive wind.

Posted via web from Assume A Can Opener

Written by LP in: Business |
Nov
24
2009
0

When Other Companies do your Research & Development

Recently Twitter lauched the “Lists” feature which allows you to form lists of users that you may/maynot follow. The ugly secret of the web 2.0 industry is that Twitter has been extremely bad at corralling feedback from its own users. HootSuite came out with the “Groups” feature months ahead of Twitter, and now that Twitter’s rolling out the same feature (with a different name), it’s forcing HootSuite to degrade it’s own product and instruct it’s users to use Twitter’s functionality.

This is the danger of being a leading edge company that builds atop another company’s technology. Sometimes you’ll have to backtrack when the bigger company decides to “steal your idea”. But it should not keep HootSuite or other leading companies from innovating and trying something new. Precisely the reason that they came out with the “Groups” feature more than a year ago, is why many of it’s users (including me) started using the product.  It’s their culture of innovation that keeps ‘em coming back. Good to keep in mind even in a sharktank of an economic environment.

On the other side of the coin – if you don’t have a system for actively soliciting feedback and suggestions from your customers/ users then you need to start right now. Your customers want to see you succeed. You just need to let them.

Posted via email from Overlinked

Written by LP in: Business |
Nov
13
2009
0

6 different ways to attract customers

Credit where due, I was browsing http://www.notorious-rob.com/ and came across this graphic that Rob found in @issue: the online journal of business & design (why had I not found this magazine before!).  Turns out they’re citing it from a book that’s coming out by Marty Neumeier, who has delivered some very interesting presentations before. 

Anyhow, this graphic seeks to compare the different disciplines of “wooing a customer”. Hilarious:

Besides this, I did happen upon a great video that encompasses many of the strategic marketing shifts, a’ la Marty Neumeier:

Posted via email from Overlinked

Written by LP in: Business |

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